Definition of Insanity

It always amazes me, specially when I do it, when people do the same thing over and over and over again and expect a different ending result.

That there my friends, is the definition of insanity.

If people aren't telling their friends about your music, stop promoting it and improve your product. Go back to the drawing board, write some more songs and promote those. Don't waste time promoting music people aren't latching on to.

Take my band, Highway Jackson, for example. We put a LOT of money into recording our latest release, The Dirty Bar Campaign. We got picked up by radio and everything. It was great. Things looked on the up and up. Something wasn't right though. People weren't losing their shit about our music. In fact, no one was really spreading the word at all. We released it 4 months ago. We're already writing and recording new music to get it out there ASAP so we don't lose any buzz. The product didn't work this time around. Next time we'll be better prepared.

If you're not getting the results you thought you would don't promote, improve!